Our niche industry used to simply encompass the mediums of pen and ink, watercolors, and pencil drawings. This was all done by hand. Some artists were also responsible for drawing floor plans and elevations. I can remember that when I went to interview for my first job in this field,…
Composition is what makes an artistic piece visually pleasing and it is what keeps the viewer’s eye engaged in the image. There are multiple factors involved in the execution of this process: positioning of buildings, people, and other entourage balance negative space surrounding the items in #1 camera placement depth…
What? How often does this happen – art and science both contributing to the same space in our world? It’s not very common, but consider this. Prolific visualization specialists can be characterized as those who have talents that span the divide between art and science. Why should you care? Because…
This past weekend I was in Chicago where there was a heat wave and no wind. It was on the architectural boat tour where I learned that it was no fluke that the air was still. Am I the only one that thought that the city got it’s nickname because…
The Edsel. It was supposed to be Ford’s genius and huge automobile success of the 1950’s. But, after dismal sales and record financial losses, production was halted on this make of car and its four models. If you’ve been keeping up with our weekly emails and newsletters, you know that…
Rules that I have followed and that I have impressed upon my artists within our studio can be summarized by the 5 W’s. The Who, What, When, Where, and Why are so important in every project we work on. Who: Marketing of the unbuilt architecture is the #1 reason for…
“A room is like a stage. If you see it without lighting it can be the coldest place in the world.” – Paul Lynde Lighting is probably one of the most important parts of completing an authentic feeling rendering. It brings life into a scene (just like entourage), it creates…
After modeling (discussed in February), the next phase of completing a high-end visualization piece is the texturing. The visual and tactile quality of a surface (as defined on dictionary.com) is a labor that requires a keen eye and plenty of detail orientation. It’s a tricky business to get it just…
